The Marketing of Sport Book PDF, ePub eBook

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Book Descriptions:

The Marketing of Sport explores the latest developments in sports marketing with cutting-edge analysis by the world’s leading sport marketing academics. International case studies, up-to-the-minute data and a wide-ranging list of websites provide an essential introduction to the key aspects of sport marketing. 

 

 

 

The Marketing of Sport by John Beech, Simon Chadwick

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