Konzeption eines Vertriebscontrollings für den Gebrauchtwagenbereich (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Bachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Controlling, Note: 2,2, Hochschule Mittweida (FH) (ingenium Austria), Sprache: Deutsch, Abstract: Die vorliegende Arbeit behandelt das Thema einer Konzeption eines Vertriebscontrollings für den Gebrauchtwagenbereich. Sinn dieser Arbeit ist es weniger ein vollständiges Konzept für die Praxis zu erarbeiten, vielmehr soll das Verständnis für die Notwendigkeit des Vertriebscontrollings im Gebrauchtwagenbereich und dessen Instrumente per se geschaffen werden.

Im ersten Abschnitt werden die Begriffe des Themas definiert. Der Bereich Vertriebscontrolling behandelt die Instrumente behandelt, die man für eine zielgerichtete Steuerung des Vertriebs verwenden kann.

Im Anschluss wird ein idealtypisches Konzept erstellt und mit dem in der Praxis zur Anwendung kommenden Meinung gegenübergestellt. Die Arbeit findet durch diesen Vergleich zwischen Soll und Ist Zustand ihr Ende.

Konzeption eines Vertriebscontrollings für den Gebrauchtwagenbereich (German Edition) by Martin Reibolf

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