Lernen von Obama: Das Internet als Ressource und Risiko für die Politik (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Spätestens seit Barack Obamas beispiellosem Wahlkampf gilt eine auf Dialog und Glaubwürdigkeit fußende politische Kommunikation als wesentliche Voraussetzung für politischen Erfolg. Dabei gewinnt das Internet als Kommunikationsinstrument an Bedeutung.

Konzepte wie "online-activism" oder "e-democracy" stehen hoch im Kurs. Funktionieren kann die Beteiligung über das World Wide Web jedoch nur, wenn politische Organisationen die Vermittlung von Politik um den Aspekt des Zuhörens erweitern. "Lernen von Obama? Das Internet als Ressource und Risiko für die Politik" widmet sich dem Phänomen digitaler politischer Kommunikation und untersucht Chancen sowie Risiken für Entscheidungsträger in Politik und Verwaltung. Dabei steht die Frage im Vordergrund, wie politische Online-Kommunikation organisiert sein muss, um die Ergebnisqualität politischer Entscheidungen zu erhöhen und einen effektiven Beitrag zur Legitimation von Politik zu leisten.

Lernen von Obama: Das Internet als Ressource und Risiko für die Politik (German Edition)

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