DNA Empresarial (Portuguese Edition) Book PDF, ePub eBook

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Book Descriptions:
A expressão identidade corporativa é frequentemente confundida ou associada com design de marcas. Entretanto, a autora nos mostra que o conceito de identidade vai muito além da representação física de uma empresa e nos ensina o método GIIC® - Gestão Integrada da Identidade Corporativa e demonstra o quanto o autoconhecimento pode contribuir para o processo de tomada de decisão e para o crescimento estruturado da organização

DNA Empresarial (Portuguese Edition) by Lígia Fascioni

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