Introduction to Tourism Management Book PDF, ePub eBook

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Book Descriptions:
Introduction to Tourism Management is designed as a comprehensive guide to the study of tourism for both graduate and post graduate students of the subject. It takes the readers all the way through the basics of the subject like introduction of the concept, principles, constituents, organization, etc.; the economic and managerial aspects of tourism; the historical and modern insights into the industry; and the marketing, organizational and technological issues involved. Following a simple and interactive approach, it deals extensively with the Indian tourism industry in particular, giving the readers a complete picture of the working of the tourism business.

Feature Highlights:

• Up-to-date coverage including topics like Human Resource, Entrepreneurship, Marketing and MIS in tourism
• Text supported by recent cases and examples
• Dedicated chapters on Indian Tourist Attractions, Indian Handicrafts, Performing Arts, etc.
• Rich pedagogy—Tourism Insight, Tidbits, images, charts and chapter end exercises
• Companion website with additional reading material, cases and important application pro formas

Introduction to Tourism Management by Kshitiz Sharma

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