Using Market Knowledge (1-Off Series) Book PDF, ePub eBook

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Book Descriptions:
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.

Using Market Knowledge (1-Off Series) by Rohit Deshpande

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