Konsolidierungstendenzen der pharmazeutischen Industrie (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2011 im Fachbereich BWL - Controlling, Note: 1,7, Paneurópska vysoká škola, Sprache: Deutsch, Abstract: Die Zeit hochpreisiger, patentfreier Arzneimittel ist vorbei. Das zeigen nicht zuletzt die Bemühungen des Gesetzgebers, die Rahmenbedingungen so zu gestalten, dass patentfreie Arzneimittel verstärkt durch generische Präparate substituiert werden.

Trotz zunehmender Reglementierungen seitens des Gesetzgebers werden pharmazeutische Hersteller in Deutschland auch in Zukunft profitabel wirtschaften können. Voraussetzung hierfür ist allerdings die konsequente Ausrichtung sämtlicher Unternehmensaktivitäten in Richtung einer klaren Strategie.

Konsolidierungstendenzen der pharmazeutischen Industrie (German Edition) by Ahmed Abdelmoumene

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