Die Sprache der Werbung. Methoden der Textanalyse (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2007 im Fachbereich Germanistik - Linguistik, Note: 2,3, Ruprecht-Karls-Universität Heidelberg, Veranstaltung: Methoden der Textanalyse, 8 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Werbung ist in unserem Zeitalter omnipräsent - egal ob in Fernsehen, Radio, Kino, in Printmedien wie Zeitungen, Zeitschriften, Werbeplakaten, oder im Internet - überall wird man mit Kaufaufforderungen konfrontiert. An dieser Stelle drängt sich die Frage auf, was genau zum Kauf verleitet. Sicherlich ist es einerseits die Aufmachung der Anzeige, andererseits die ansprechende textuelle Gestaltung und Argumentation im Textverlauf.

Diese Hausarbeit beleuchtet Werbetexte für verschiedene Zielgruppen aus unterschiedlichen Lifestyle-Magazinen. Zur Einführung erfolgt im zweiten Gliederungspunkt eine Hinleitung zur Thematik, indem kurz dargestellt wird, was unter Werbung verstanden werden kann, welchem Zweck sie dient und welche Definitionen sich anbieten. Im Anschluss daran wird Brinkers Analyse von Textfunktionen eingeführt und in Bezug auf Werbetexte beleuchtet. Im Folgenden werden verschiedene Werbeanzeigen aus Zeitschriften vorgestellt und analysiert. Daraufhin wird Janichs Kritik an der Werbung, sowie der Werbesprache dem Erarbeiteten kritisch gegenübergestellt. Abschließend werden die Ergebnisse in einer Schlussbetrachtung gesichert.

Die Sprache der Werbung. Methoden der Textanalyse (German Edition) by Daniela Schmitt

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