Bigger Isn't Always Better: The New Mindset for Real Business Growth Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
"You want your business to grow. But don't confuse growth with expansion. To be sure, increased size can be an important component (or fortuitous by-product) of business success, but companies that expand too much, too quickly, or too myopically may soon find themselves too big for their britches. What, then, is real growth? Simply put, it's progress, and it is based on moving the business beyond the self-imposed limits that have come to define and constrain it. Good "growers" know that true success is fueled by imagination, not by a stream of mergers, stock price manipulations, or clever accounting. These individuals share seven characteristics that enable them to foster real, sustainable growth. "Bigger Isn't Always Better" reveals these traits, why they are effective, and how to apply them in your organization. The book shows how successful companies and growers: know where to look; know what they want; tell the truth; create tension to generate forward movement; win hearts and minds; master momentum and bounce; and know when to let go, and share the wealth.
Distilling a decade of research and personal interviews on three continents, author Bob Tomasko illustrates the seven traits with examples from companies - large and small, well known and less so - that have profited through innovative strategies that focus on genuine growth opportunities instead of the appearance of growth. Profiles include: Darcy Winslow, who helped testosterone-fueled; Nike grow by creating a range of products for women that opened a new and profitable market; Chris Mottern of Peet's Coffee, which carved a niche by slipstreaming around the wake created by Starbucks Roger Enrico, the Pepsi veteran who created "The Pepsi Challenge" and established Pepsi as the Coke of snack foods; Bill Greenwood of Burlington Northern, which found a way to turn truckers, the railroad's most difficult competitors, into its best customers; Al Bru, who got health-conscious consumers to embrace; Frito-Lay's snack products by eliminating trans fats; and Carlos Gutierrez, who restored Kellogg to a growth path by eliminating its fixation on volume.
"Bigger Isn't Always Better" also offers stunning examples of the failure of the Big-Is-Good philosophy, including the ill-fated Hewlett-Packard/Compaq merger and its highest-profile casualty, CEO Carly Fiorina. After years of cutbacks, growth is in again. But instead of assuming that an inflated business can dominate a market through sheer size or manufactured numbers, the new model shows how engaged growers use positive psychology to drive robust and sustainable growth. Combining real-life stories, thorough scientific research, and insightful analysis, "Bigger Isn't Always Better" shows how your organization can move forward - without tripping over its own feet."

Bigger Isn't Always Better: The New Mindset for Real Business Growth by Robert M. Tomasko

From reader reviews:

Geraldine Bagley:

Now a day folks who Living in the era wherever everything reachable by interact with the internet and the resources within it can be true or not call for people to be aware of each data they get. How a lot more to be smart in getting any information nowadays? Of course the answer then is reading a book. Looking at a book can help people out of this uncertainty Information especially this Bigger Isn't Always Better: The New Mindset for Real Business Growth book since this book offers you rich data and knowledge. Of course the data in this book hundred per cent guarantees there is no doubt in it you know.

Harry Baxter:

A lot of people always spent their particular free time to vacation or perhaps go to the outside with them friends and family or their friend. Do you know? Many a lot of people spent they free time just watching TV, or even playing video games all day long. If you want to try to find a new activity here is look different you can read a book. It is really fun in your case. If you enjoy the book that you read you can spent all day long to reading a guide. The book Bigger Isn't Always Better: The New Mindset for Real Business Growth it is extremely good to read. There are a lot of those who recommended this book. These folks were enjoying reading this book. In the event you did not have enough space to bring this book you can buy the e-book. You can m0ore effortlessly to read this book through your smart phone. The price is not to cover but this book possesses high quality.

Kimberly Dyer:

Playing with family within a park, coming to see the marine world or hanging out with good friends is thing that usually you might have done when you have spare time, in that case why you don't try factor that really opposite from that. One particular activity that make you not experience tired but still relaxing, trilling like on roller coaster you have been ride on and with addition associated with. Even you love Bigger Isn't Always Better: The New Mindset for Real Business Growth, you may enjoy both. It is fine combination right, you still would like to miss it? What kind of hang-out type is it? Oh come on its mind hangout guys. What? Still don't have it, oh come on its known as reading friends.

Darlene Goins:

Do you like reading a guide? Confuse to looking for your favorite book? Or your book seemed to be rare? Why so many question for the book? But any people feel that they enjoy for reading. Some people likes studying, not only science book and also novel and Bigger Isn't Always Better: The New Mindset for Real Business Growth or others sources were given understanding for you. After you know how the fantastic a book, you feel need to read more and more. Science reserve was created for teacher or even students especially. Those publications are helping them to put their knowledge. In some other case, beside science reserve, any other book likes Bigger Isn't Always Better: The New Mindset for Real Business Growth to make your spare time more colorful. Many types of book like this.